Logo design, secondary logos, tagline, business cards, salon window stickers, t-shirt, and graphic visual identity elements for Hair station, a hair salon in Athens. @hairstation_wecareforhair

The concept is rooted in the notion of "station”, a term that reminds us of traveling and reaching a destination, and also the heraldic city crests one sees when traveling by train. Cities and towns often use coat of arms as symbols for themselves and their authority. The logo mark is a gold line art face with beautiful wavy hair. Colors have special meaning in a crest, gold stands for generosity and elevation of the mind. The wavy shield design means that change is continuous, come at the hair station and meet the latest hair fashion trends! While its design remains modern and minimalist, the color, font and design forms carry a sophisticated, aristocratic and timelessness vibe, with a touch of Art Deco aesthetics. Though primarily tailored towards women, its allure extends seamlessly to encompass a unisex appeal, and it also follows and respects the interior design elements.