This 20 second television spot was produced to tell the story of the Michigan Pasty, a treat that had its roots in the mine towns of midwest America. It comes from humble roots, and the spot tells the story of how it became refined for today's customer. The blue collar treat now has a place among white collar consumers.
Radio Spot
In this 20 second radio spot was created to highlight the convenience factor of the Buffalo Gals brand. Opening with a voiceover (voiced by me) and a summer picnic bed, the brand's signature fresh and wholesome feeling was achieved.