concept / design / production / photography
The goal was to elevate an existing product's brand and packaging to appeal to a higher end consumer market. The logo celebrates Austin's iconic capitol building and Texas cowboy culture. The lasso/hat brim leads into a custom typeface. The lid of the wooden gift box features original copy filled with Texas warmth and character that celebrates what makes this product unique...things that aren't normally associated with barbeque sauce.
Class work.
