Mozilla - Get Involved Page Redesign
Time-frame: 2.5 weeks
Role: User Research, Usability Testing, Personas, Content Strategy, Information Architecture, User Flows, Wireframes
Role: User Research, Usability Testing, Personas, Content Strategy, Information Architecture, User Flows, Wireframes
View full case-study here: heywicky.com
Results: View prototype.
CHALLENGE
Worked in a two-person team to design a destination that shows how contributors can “Get Involved” with Mozilla, and why their contributions matter. We learned from in-depth research and analysis that Mozilla's current “Get Involved” page does not provide enough context about what Mozilla is, and does not inspire potential contributors to take action.
SOLUTION
Our proposed solution was a destination that achieves the following:
USER RESEARCH
In order to design the best possible destination, we wanted to get deep into the minds of current contributors and understand their motivation for being a part of the Mozilla community. We reached out to contributors across the globe, and sifted through a large number of contributor journals, and data provided by the client to uncover insights around their drivers and pain points.
USABILITY TESTING ON CURRENT SITE
We asked 8 people unfamiliar with the Mozilla "Get Involved" page to perform an in-person usability test on the current site. We prompted them to 1. find opportunities to contribute based on Spanish-speaking skills, 2. sign up to contribute. We observed and were able to pinpoint exactly where the usability issues exist.
USER TYPES
We identified three user types that interact with this page. We decided to focus our design efforts on "localzilla" as he represents the biggest opportunity for growth, and is currently the most underserved.
UNDERSTANDING CURRENT ARCHITECTURE
SKETCHING NEW FLOWS
We decided we wanted to focus on a "skills wizard" to help Localzilla identify opportunities based on his/her skills and interests instead of presenting a "firehose" of options.
RESULTS
