UMYUM is a Vancouver based food company focused on providing a variety of products at the highest of quality. They focus on creating beautiful food experiences that just happen to be plant-based.

ZAK was brought on to work alongside the UMYUM team to clean up their existing logo, and refresh the brand strategy, brand identity, and packaging design system to stand out within a competitive plant-based market.

Using a mix of a striking red background alongside in your face typography, UMYUM is hard to miss in the shelve full of white and green products. The design system created is one that speaks to the ethos of being a leader in the industry, as well as one that can scale as UMYUM continues to grow.

Made at ZAK.