Within Bombay Sapphire's campaign for their new Bramble gin, they gave new meaning to their baseline 'Stir creativity'.
The advertising channel at the Royal Museum of Fine Arts in Antwerp becomes the biggest canvas to support contemporary art. Instead of using the channel as a traditional (printed) advertising media, local streetartist 'eltipo' was asked to create and handpaint a custom artwork. Covering 250 square meters, the painting translates the stable and balanced flavour of the gin into a visual representation of a balanced flow/movement through life.
Commissioned by BAAS Amsterdam. Video edit by Blend Of Minds. Photo credits: Irmy Photography
Commissioned by BAAS Amsterdam. Video edit by Blend Of Minds. Photo credits: Irmy Photography
