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COMMUNICATION MATERIALS
COMMUNICATION MATERIALS
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FLAGSHIP STORE AND STAND EXHIBIT COMMUNICATION
FLAGSHIP STORE AND STAND EXHIBIT COMMUNICATION
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SHOOTING ART DIRECTION
SHOOTING ART DIRECTION
CODE is a project that originate from the cooperation between Nascent Design and Calligaris. We can speak about code as a incubator of projects; young and upcoming designers were called to create a coral collection of objects.
CODE stands for Complements Design, a group of products inspired by the “Smart Attitude” philosophy of the company Calligaris.
Starting from the logotype, a tridimensional typo, characterised by a strong sense of material, that suggest the objects and evokes the world of the complements of design and creating a online and offline communication infrastructure.
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Client: Calligaris
Creative direction: Nascent Design
Creative direction: Nascent Design
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LOGO CONCEPT
LOGO CONCEPT
During identification of a logo to represent this capsule collection, we were inspired by the typical elliptical pattern
of the DNA genome. The key concept that inspires the entire collection in fact resides in the transposition of the “Calligaris DNA”, crystallised in the 90 years of the brand, which is transferred onto a new more updated collection interpreted
by young aspiring designers but while remaining faithful to its origin and integrated with the main collection. A fresh
and irreverent typography, the Utopia, and a red equidistant diagonal lined pattern complete the image.
For this reason, we chose the Utopia typography designed by RM&CO as it reflects the concepts of “genome” and adds a 3D component which refers to the metricity of the objects that compose it. Added to this is the rotation component that sets out to apply the 360° approach to the world of the accessory of the CODE brand.
of the DNA genome. The key concept that inspires the entire collection in fact resides in the transposition of the “Calligaris DNA”, crystallised in the 90 years of the brand, which is transferred onto a new more updated collection interpreted
by young aspiring designers but while remaining faithful to its origin and integrated with the main collection. A fresh
and irreverent typography, the Utopia, and a red equidistant diagonal lined pattern complete the image.
For this reason, we chose the Utopia typography designed by RM&CO as it reflects the concepts of “genome” and adds a 3D component which refers to the metricity of the objects that compose it. Added to this is the rotation component that sets out to apply the 360° approach to the world of the accessory of the CODE brand.
