![Creating logo and brand identity for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/793b27192914315.65f40ad96446a.png)
LOGO DESIGN | BRAND IDENTITY
ALMA
Alma is a maternity clothing brand that specialises in providing stylish and comfortable clothing options for expecting mothers.
The brand's mission is to empower women during their pregnancy journey by offering high-quality, fashionable pieces that cater to their changing bodies.
Alma translates "heart" in Spanish. For this reason was choice on this brand name which reflects a brand identity centered around love and comfort — key attributes which brand strive to offer for pregnant women.
When creating logo was using soft and curved lines, evoke a sense of comfort and femininity, which are important aspects of maternity wear.
![Card design for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/80723f192914315.65f1694ab2a8f.png)
![Brand identity design for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69859c192914315.65f409d63bc3f.png)
![Visual identity design for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fae056192914315.65f40a3961a16.png)
![Brand identity design for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2144d8192914315.65f2b2d2c8987.png)
![Visual design for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2852c1192914315.65f2dce3f22a5.png)
![Branding for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ecdcf192914315.65f36c6048d69.png)
![Design for social media, instagram stories and posts for maternity brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5fc567192914315.65f36abdc3910.png)
![Design for social media, instagram stories for maternity brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/209f17192914315.65f35d363f0f0.png)
![Design for social media, instagram posts for maternity clothing brand Alma](https://mir-s3-cdn-cf.behance.net/project_modules/1400/273097192914315.65f3801bd7627.png)