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    With the popularity of the FOX Sports mechanical mascot "Cleatus," FOX Sports L&M reached out to Dave Parmley and Eric Ruffing of 13THFLOOR to cr… Read More
    With the popularity of the FOX Sports mechanical mascot "Cleatus," FOX Sports L&M reached out to Dave Parmley and Eric Ruffing of 13THFLOOR to create a lifestyle licensing guide for the fans of both FOX Sports and Cleatus. Armed with our very own Cleatus action figure, a few 3D modeled moves and the techno/mechanical vibe of the bumpers the quick turn around began. Freedom to explore the manipulation of the FOX Sports brandmark and type treatment was also allowed. As Cleatus' victory dances are a huge part of his story we created hero image illustrations and mechanical victory wings as main designs of the toolkit. 13THFLOOR also created product examples to show the wide variety of designs that can easily be created and applied to product from the components of the toolkit. The final guide was then distributed as a PDF. Read Less
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FOX SPORTS L&M
Licensing Guide Assets

KUSTOM KULT STUDIO
TRIGGERLAB STUDIO

Hero Image And Victory Wings
With the popularity of the FOX Sports mechanical mascot "Cleatus," FOX Sports L&M reached out to Dave Parmley and Eric Ruffing, to create a lifestyle licensing guide for the fans of both FOX Sports and Cleatus.
Armed with our very own Cleatus action figure, a few 3D modeled moves and the techno/mechanical vibe of the bumpers the quick turn around began. Freedom to explore the manipulation of the FOX Sports brandmark and type treatment was also allowed.

As Cleatus' victory dances are a huge part of his story we created hero image illustrations and mechanical victory wings as main designs of the toolkit. We also created product examples to show the wide variety of designs that can easily be created and applied to product from the components of the toolkit.
 
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