This is the second Wayshaper toolkit and is aimed at reducing domestic carbon emissions through a whole house, fabric first, retrofit process. I originated this project from initial concept and research through to product design, branding and online delivery, working in collaboration with a retrofit expert at the client organisation, the Confederation of Co-operative Housing (cch.coop).
My role:
— Identified initial need and opportunity
— Conducted quantitative and qualitative user research
— Developed prototype workshop process and cards
— Conducted remote testing and evaluation
— Naming and identity
— Packaging design
— Copywriting including detailed instructions and web content
— Print design and production management
— Design, content and development of a paid subscription website
— Marketing and promotional material
