Our productive partnership with the UK-based investment fund Helix aimed to establish a unique and adaptable brand that sets the company apart and portrays us as reliable and forward-thinking partners. We developed a company website to communicate Helix's values further.
The website serves as Helix's virtual pitch deck, offering insights into the company and its ethos. Helix's desired blend of modernity and vintage aesthetics is evident in incorporating familiar symbols and concepts into the website's design. For example, the presentation and layout of text mimic a document, while the tabs resemble bookmarks found in physical archives.
A moving figure on the site symbolizes Helix's continuous progress and resilience. The project's unique character lies in its blend of seriousness and innovative approaches, making Helix's visual style distinctive and appealing to its international entrepreneurial audience.
This modern-vintage approach aligns well with the company's vision and self-perception. Together with Helix, we have demonstrated that the style of traditional investment funds can be refined and experimental.
