CHOREO FESTIVAL 2024
by ISTINA DANCE & SPORT ACADEMY
#AÑYZBOL
АҢЫЗҒА АЙНАЛУ ӘРКІМНІҢ ҚОЛЫНАН КЕЛЕДІ
(ANYONE CAN BECOME A LEGEND)
The new visual identity draws inspiration from the lifestyle of Gen Alpha and the Kazakh spirit. The central idea is a connection between the cities and regions of Kazakhstan. The shanyraq has become a symbol of this concept in 3D way of cultural appropriation.
Designer
Nursultan Rakysh
Concept
Zhanerke Aldanysh
Head manager
Olesya Appazova
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APPAZOV BRANDING AGENCY