12th Street Bakers was a homegrown bakery started by me and my friends. I was responsible for the branding, content outreach, taking orders, and making sure the machinery ran smoothly. I designed a customized wordmark to mimic the curves of buttercream and batter to give it a fluid look. It was important to bring out the sweet, detail-oriented yet modern style that the business had. The type is legible and easily adaptable on multiple packaging mediums.