Happy Collections is a chain of home decoration stores selling fashion brands' decorative objects and home accessories. The first store was open in Moscow late in 2013.
Peony flower was chosen as a brand symbol. In many cultures this flower is known to represent happiness, joy and wealth. Patterns of peony flowers are used across most applications, promotional and advertising materials, as well as in the interior of the store.
Special black and white image of peony flower with the monogram in its centre is used for Happy Professionals programme (special services, discounts, seminars, events and other activities for professional interior designers and decorators).
