Challenge: At a Mozart music festival, the objective was to promote the brand effectively while providing festival-goers with a distinctive interactive musical experience. The challenge was to seamlessly integrate brand interaction with the joy of music.

Solution: Introducing a revolutionary installation of sound speakers, each possessing its unique rhythm and tonality. We transformed the festival-goers into conductors, wielding a special baton to control these columns as if orchestrating a symphony. Participants immersed themselves in the role of a conductor, experiencing the power to alter the melody's tonality with a simple wave of the baton.

Interactive Symphony: Festival participants engage with the brand through a unique musical interface, blending brand interaction seamlessly with the joy of music.

Conductor's Baton Control: Empowering participants to lead their own orchestra, shaping the melody to their liking, enhancing the sense of personalization and control.

The installation not only promoted the brand in a memorable and engaging manner but also provided festival-goers with an unforgettable, hands-on experience. Attendees became active participants in a musical journey, creating a lasting bond between the brand and the joyous atmosphere of the music festival. Welcome to a new dimension of brand interaction and musical engagement.