Alú
Branding and Identity Design for a 3D Printing Lighting Start-up
What does the balance between a high quality, designed branding and a two-brother-owned, working-from-garages start up look like?
That was the main challenge we faced when we redesigned Printer 3D’s brand into ALÚ. Our goal was to elevate the start-up’s branding to the high quality and design level of their products, while still reflecting their humble process and down to earth values. That is how ALÚ was born, to shine light on that which is important, to light up special moments.
