Ideation and Creation for Plan The Unplanned
Commissioned work for PTU, a travel community, focussing on taking weekend group trips from Bangalore and Delhi. I worked in the south and helped them with telling slow, meaningful stories. They were already doing short-form and fast-paced pieces like most of the brands out there, and there came a point when they needed a fresh and more timeless lens. That's when my style came in handy.
A short film on Gokarna, intact with the essence of secret spots that PTU
makes its community experience, the richness of slow travel, and the
magic of bonding with strangers.
A story from the Dudhsagra falls in Goa wherein we hiked the whole day while it was raining. This take focussed on the target audience since it speaks of travelling over the weekends, which is what corporate life allows one to do :)
A BTS from one of trips- people falling, sleeping out of tiredness, pushing the bus while getting drenched in the rain, and simply being their real, candid selves.
A photo-series based on how travel makes our days life-size. Framed and written by me.
