Graphic Design & Art Direction - Brand identity, logo design, typography, digital and print.
Connecting Plots is a mix of old-school thinkers and new-world dreamers. They are an audience-first, data-driven business impact agency. I adopted a highly design-centric approach when undertaking the brand refresh, concentrating on bold San Serif fonts and a black-and-white palette. My objective was to create a minimalist yet impactful visual identity, ensuring that the work shines, captures attention, and conveys a clear and sophisticated brand message.
Animation Credit: Vickie Rodriguez
