• Add to Collection
  • About

    About

    To reach Gen Y, big business needed to act like small business, and remember its roots. We came up with idea of Fedex + Me: a program where Fedex… Read More
    To reach Gen Y, big business needed to act like small business, and remember its roots. We came up with idea of Fedex + Me: a program where Fedex would help connect small business owners so they can come together and help one another. We shot videos of the SBO’s in Austin, which then in turn would be promoted on the microsite we built. We also shot promotional videos and instructional videos. The folks in Austin were really excited! The project launches soon – so this is just a taste. Truly a big change of voice for a huge company like fedex. Read Less
    Published:
(This is a screenshot of the promo video… all drawn by hand. cute).
 
To reach Gen Y, big business needed to act like small business, and remember its roots.
We came up with idea of Fedex + Me: a program where Fedex would help connect small business owners so they can come together and help one another. We shot videos of the SBO’s in Austin, which then in turn would be promoted on the microsite we built. We also shot promotional videos and instructional videos. The folks in Austin were really excited! The project launches soon – so this is just a taste. Truly a big change of voice for a huge company like fedex.
Here's an example video of one of the small business stories from Austin