Daymon Design International's profileJens Sievert's profileRui Bravo's profileSilvia Maio's profile+2

Destination: Foods of the world

Multiple Owners
•
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling

Lets start our voyage
Choose your next destination and join is in a trip around the world to find the best flavours and food experiences. With a brand that brings to the table the best iconic ingredients and foods of the world.

brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling

A brand that is an "Air Company"
The concept goes around the idea of travelling without leaving your home through experiencing food from different origins. The brand name and logotype is inspired in air companies and travel agencies reinforcing the main idea and leading the consumer to choose its destination.

brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling

Our product label is the boarding pass
Each label has a personalised "boarding pass" to a specific destination. The brand has several destinations to offer: Italy, Mexico, India, opening the possibility of future ones to add. The boarding pass element works as a visual structure that is part of the identity of the brand and the logotype is the element that "glues" the pass to the package. So, let's start our voyage!

brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling

Digital labels 
Product's labels have a bar code that can be scanned and connects the shopping or tasting experience to online recipes and tips on how to prepare and taste each product. This gives the consumer a sense of an enlarged experience beyond the product. Recipes can also change over time to maintain interest and expectations high and can also be shared on social media.

brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling

Destination at your door
The brand's food tasting truck is the ultimate experience in-store and in the street to promote the brand and to let shoppers taste each product before buying.

brand identity Packaging own brand private brand FMCG Food Packaging Daymon design brand strategy visual identity storytelling
Destination: Foods of the world
Published:
Daymon Design International's profileJens Sievert's profileRui Bravo's profileSilvia Maio's profile+2
Multiple Owners

Owners

Daymon Design International's profile
Lisbon, Portugal
Jens Sievert's profile
Lisbon, Portugal
Rui Bravo's profile
Cascais, Portugal
Silvia Maio's profile
Lisbon, Portugal

Credits

Jens Sievert's profile

Destination: Foods of the world

New Foods of the World brand called Destination. The project included the brand name, logo design and packaging system. The concept is connected Read More

Published:

Tools

Creative Fields