Thmanyah

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Project Overview

Thmanyah is a leading Saudi media technology company that develops tools to enhance Arabic content on the Internet. With a portfolio of over 20 products, including articles, newsletters, documentaries, and podcasts, Thmanyah aims to document life in Arab societies and transform the culture of media journalism. The content covers a wide range of topics, from culture and cinema to health, lifestyle, and finance.

Thmanyah is recognized as the most widespread podcast network in the Arab world and is also the largest producer of documentary films in Saudi Arabia. Recently, Thmanyah launched the "Radio Thmanyah" application dedicated to listening to Arabic and international podcast programs, in addition to the Thmanyah website for publishing articles and newsletters.

The focus is on establishing a strong "mental connection" between the brand symbol and name by creating a monogram symbol that instantly resonates with the target audience, and instantly brings the name "Thmanyah" to their minds. By incorporating a non-Latin number, the design maintains a distinctive and local cultural identity. The result is a highly original symbol that remains simple yet distinguished.

In conjunction with the symbol, the Arabic logotype is enhanced and modernized while preserving its essence. Working closely with Thmanyah's creative team and renowned type designer "Wael Morcos" the new Arabic logotype is customized to match the style of the symbol.

A new, dynamic, and flexible color palette and typography system aligns with the upgraded visual identity of Thmanyah, offering flexibility for its sub-brands and products while maintaining the brand equity.