POPMART 泡泡玛特 PINO JELLY 性格味觉⼩测试
Digital Design 数字设计｜Retail & Culture 文化产业消费品
We created a launch animation video for POP MART's Pino Jelly new series "Taste & Personality Quiz”. In the world of Pino Jelly, every sweets flavor has its own characteristic. Inspired by boutique digital quiz games, we communicated three main characters’ personalities through shapes, colors and typography.
我们为POP MART旗下形象Pino Jelly的新系列手办创作了品牌预热动画。玩具主题「性格味觉⼩测试」的概念是：在软糖酷男孩Pino Jelly的世界里，每一颗形象代表一个口味并对应一个情绪。我们以复古数码小游戏为灵感作为游戏测试，通过图形、颜色、和排版的设计去传达三个不同角色的所含有的口味和代表的情绪。
