Freddie Herdman's profile

Freddie Herdman MMU Graphic Design Portfolio

Place and Narrative: Initial recordings of Biblical imagery inspired by a trip to Liverpool Metropolitan Cathedral.
Place and Narrative: Painting inspired by colour schemes and gothic imagery within the cathedral.
Place and Narrative: Developing imagery and composition to produce an image prototype.
Place and Narrative: Further images exploring alternate colours inspired by the stained glass within the cathedral and text manipulation that represents the irrelevance of some biblical ‘messages’.
Place and Narrative: Posters displaying development from previous work to use the individual images as segments within the stained glass. The faded and muted colour scheme symbolises the fading ‘messages’ of religion. ​​​​​​​
Place and Narrative: Exploring distorted and warped text – biblical ‘messages’ becoming confusing and therefore outdated. Sketchy A3 Ink paintings of Jesus allude to the uncertainty of such messages.
Constructivism research project:  Mark making explorations used to explore mood, texture and form using charcoal and graphite sticks. ​​​​​​​
Constructivism research project: Analysis of composition through drawn studies following an established colour scheme inspired by the work of Alexander Rodchenko.
Constructivism research project: Sketchbook charcoal and red pen studies looking at Russian Constructivist and militaristic imagery. Collage work explores a contemporary version of subject.
‘Obsessed’ Animation: The individual images that combined to create the animation. Expressive drawing used to depict the irrationality and movement more vividly in the animation. Drawn on Procreate.
'Obsessed': Final video duration of 7 seconds
‘Receipt’: Initial experimentation inspired by the aesthetic in i-D magazine – ‘Earthrise’ Summer 2022. Warping used as a metaphor for loss of the individual.
‘Receipt’: Handwriting representative of the individual, digital text representing homogenization.
‘Receipt’: Compositional experimentation using sellotape printing.
'Receipt': Images using paint in order to create texture with text layered alongside.
‘Receipt’: Further development.
'Receipt': Developed imagery. A combination of digital and physical ideas in the form of hand drawings, using charcoal and ink to contrast the digital texts and codes.
'Receipt': A5 Zine created, showcasing the ideas explored throughout this project.
Coca Cola advertisement: Final design inspired by nostalgic depictions of Coca Cola in an historical advertisement, inspired by Emory Douglas prints - 1960's. ​​​​​​​
Coca Cola advertisement: Final Reduction Print and colour alternatives.
Freddie Herdman MMU Graphic Design Portfolio
Published:

Freddie Herdman MMU Graphic Design Portfolio

Published:

Creative Fields