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    We wrote, designed and pitched this mammoth presentation for the Mobile World Congress experience in Barcelona… in 5 days. And then we won it. Ya… Read More
    We wrote, designed and pitched this mammoth presentation for the Mobile World Congress experience in Barcelona… in 5 days. And then we won it. Yay! Some key features were an app that gamified and rewarded attendees for socializing, participating, networking and attending secret events. The app served as a key to unlock Catalan culture as well, encouraging and rewarding attendees for escaping the Congress to explore Barcelona. Other key features included a giant Windows phone in the form of a three story tower, surrounded by a reflecting pool and packed full of cell experiences that brought Window’s phone design and features to life. Also there were interactive touch panels that served as guides throughout the congress, a pop-up espresso bar, and a giant phone that could be manipulated by an equally giant “Finger”. Fun stuff. Read Less
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We wrote, designed and pitched this mammoth presentation for the Mobile World Congress experience in Barcelona… in 5 days. And then we won it. Yay!
Some key features were an app that gamified and rewarded attendees for socializing, participating, networking and attending secret events. The app served as a key to unlock Catalan culture as well, encouraging and rewarding attendees for escaping the Congress to explore Barcelona.
Other key features included a giant Windows phone in the form of a three story tower, surrounded by a reflecting pool and packed full of cell experiences that brought Window’s phone design and features to life.
Also there were interactive touch panels that served as guides throughout the congress, a pop-up espresso bar, and a giant phone that could be manipulated by an equally giant “Finger”. Fun stuff.