P/S TAKING THE SMILE THOUGHT FORWARD TO PROTECTION
Brief: Let parents know the importance of protecting their children's teeth by announcing the fact "4/5 Vietnamese kids get cavity"
Insight: Kids often very shy when smiling while they get cavities
Idea: Parents love their kid's smiles very much, that's why they will protect their children's teeth from cavities so they can always smile confidently.
Credit:
Agency: MullenLowe Singapore
Copywriter: Quynh Hoang
