The 7-th Continent — one of the largest chains
of supermarkets in Russia.
The task was to refresh a brand and to make it look more up-to-date,
to create simple communication policy rules, to develop an easy-to-use
design system for a huge number of corporate identity carriers.
The logo had to stay as it was.
The main decor element of a new corporate identity
is a geography map - direct brand name connection (7-th Continent).
Instead of cities we have different food types that
can "communicate" with the shopper.
Made by TIMES Branding