The Impossible Project is the only company in the world producing instant film for classic Polaroid™ cameras after Polaroid announced they’d be discontinuing their instant film in 2008. The Impossible Project artfully refurbishes these cameras in their own workshops in the USA and Europe as well as having invented the Instant Lab to bridge the gap between analog and digital photography. This is a brand identity project focusing on the concept of tangibility and nostalgia that comes along with taking instant photography.