Improv + summer camp.
Increase the play and joy in your life at a weekend retreat at Improv Utopia.
After 10 years of camp retreats, Improv Utopia needed a brand uplift to match their mature growth of their company. Inspired by nature brands like Patagonia and REI, I designed a new logo mark and accompanying brand elements and merchandise.
Client: Improv Utopia
Location: International
Disciplines: Brand Identity
1 Camp. 4 Locations.
With an international reach, the company needed a distinct identity for each location. I created 4 badges each with a custom color palette. Each one has elements that are unique to its physical location. This further expands the brands identity to make it more flexible and make the locations feel special.
