No worries,
just ease and fun!
This is the mood of Yandex's internal birthday event.
Yandex is Russian multinational company in the information technology industry.
The main goal of the project was to create a fun, bright and light Key Visual. It was necessary to visualise carefree and the feeling of a fun, unforgettable holiday.
To capture the essence of the feeling, I have made a moodboard.
Next, after negotiations, I started to create the visual part. The idea behind the concept was not only lightness and happiness, but also that fun should be "yes!" Or "YUP!"
I chose confetti, bubbles, and balloons as the basis for the design elements — what could be more festive and light?
