FRESHLY FRIED 🔥
Fried Music is a Helsinki-based production house and producer management company. Starting its story in 2002, their group of top-tier producers and mixers have produced award-winning music for both the Finnish and international markets. With the departure of the legendary founding partner, Jukka Immonen, the company faced the pivotal task of rebranding, as it had long been synonymous with his legacy.
Fried Music is a Helsinki-based production house and producer management company. Starting its story in 2002, their group of top-tier producers and mixers have produced award-winning music for both the Finnish and international markets. With the departure of the legendary founding partner, Jukka Immonen, the company faced the pivotal task of rebranding, as it had long been synonymous with his legacy.
While we wanted to introduce a new, bolder, and globally appealing Fried by highlighting the people and their A-list music, it was also important to bring in their commercial projects while maintaining a clear distinction from their bread and butter.
WE GOT THE MUSIC ❤️🔥
We crafted a brand identity that transcends the previous 'one-man show' mentality, evolving into a collective that centers around exceptional creatives and industry expertise. Our primary emphasis was on highlighting the individual experts working collaboratively while effectively promoting their releases, studio culture, and collaborations extending beyond the music industry. This brand identity aligns seamlessly with Fried's essence — a nurturing space for artists to freely express themselves, fostering strong connections and a friendly, homey atmosphere that fuels creativity.
Through the introduction of a fresh palette, we created a flexible color system and differentiated their new work, studio culture, and commercial projects, catering to distinct industries and customer bases. Freshly fried, at the studio, and beyond! We got the music.
We crafted a brand identity that transcends the previous 'one-man show' mentality, evolving into a collective that centers around exceptional creatives and industry expertise. Our primary emphasis was on highlighting the individual experts working collaboratively while effectively promoting their releases, studio culture, and collaborations extending beyond the music industry. This brand identity aligns seamlessly with Fried's essence — a nurturing space for artists to freely express themselves, fostering strong connections and a friendly, homey atmosphere that fuels creativity.
Through the introduction of a fresh palette, we created a flexible color system and differentiated their new work, studio culture, and commercial projects, catering to distinct industries and customer bases. Freshly fried, at the studio, and beyond! We got the music.
BOLD YET FLEXIBLE 🧡
When cooking up Fried's social media strategy, which predominantly features their new releases, we found a delicate balance between showcasing the tracks and preserving the artistic integrity of album cover art. Recognizing the album cover as an art form on its own, we aimed to leave this untouched while creating a system that is not only identifiable and sleek but also encourages artists and collaborators to share their posts.
And we were careful not to slap Fried's brand all over their feed. Our fix? A cool system that screams Fried in each post, rocking that 4:5 look. But in the feed, it's all about the albums with those 1:1 thumbnails only showing off the original cover art.
Other post types, like radio and Spotify playlists, and news updates, adopt the same visual style. Each type has its own carefully designed template colour-coded for a cohesive representation across Fried's social media.
When cooking up Fried's social media strategy, which predominantly features their new releases, we found a delicate balance between showcasing the tracks and preserving the artistic integrity of album cover art. Recognizing the album cover as an art form on its own, we aimed to leave this untouched while creating a system that is not only identifiable and sleek but also encourages artists and collaborators to share their posts.
And we were careful not to slap Fried's brand all over their feed. Our fix? A cool system that screams Fried in each post, rocking that 4:5 look. But in the feed, it's all about the albums with those 1:1 thumbnails only showing off the original cover art.
Other post types, like radio and Spotify playlists, and news updates, adopt the same visual style. Each type has its own carefully designed template colour-coded for a cohesive representation across Fried's social media.
