Small Mug Coffee
Brand Identity, Interior Design
'Small Mug Coffee' is a cafe located in Daegu, South Korea that
provides valuable daily life to customers.
"Small Mug Coffee, located in Daegu, is a cafe that offers
a variety of brunch dishes focusing on espresso."
"The interior design was designed to ensure that customers can enjoy as comfortable
an atmosphere as possible when spending time inside the cafe."
This project, which started in the fall of 2023, was a project to brand a new premium brand of 'Cheongseolro 9', a famous coffee brand in Daegu, South Korea. We wanted to create a luxurious feel and at the same time approach customers with a warm and friendly image. As a cafe that primarily sells espresso, we were inspired by the small mugs used to hold espresso. So, 'Small Mug Coffee' was designed to provide customers with the best coffee through craftsmanship in small mugs and espresso cups. And we carried out branding by creating such images with the feel of an atypical hand drawing rather than a standardized image. However, with the idea that the brand's logo should be highly readable, we chose a clean, vintage sans-serif logo and designed it.
And the interior design focuses on using space as efficiently as possible so that customers can spend time in a more comfortable environment. The main materials are stainless steel and plywood, providing a familiar and hygienic texture. And the grid design was used to convey a well-organized feeling inside the store. The illumination was set to a comfortable level that was not too dazzling, and the light temperature was set to 3000k to create a warm and cozy feeling. Although it is not a very large area, it was designed to use the windows on two sides as wide as possible to give guests a sense of openness.
Client
Category
Brand Identity / Interior Design
Designer
Photo Credit
Interior Photo :Copyright 2024. Kim Min Uk All rights reserved.
