Ad Campaign Illustration
Leap Day CAMPAIGN illustration for UBER TAIWAN
The theme I collaborated on with Uber is Leap Day, presented in a lively and playful illustration style, and offering ride discounts specifically for the once-every-four-years occurrence of 2/29.
The campaign offers discount codes for four different periods throughout the day. Four different scenarios were drawn according to the time slots. Each scenario contrasts between a typical weekday and 2/29, depicting the mundane routine of work on one side and the joyous moments of a little naughty twist on the other.
It's my first attempt to use bold contrasting colors, making it easy to spot the key points even during quick message scans. The style is somewhat quirky and cute, bringing smiles to everyone's faces during their commute.
和Uber合作繪製的主題是Leap Day，運用活潑逗趣的插圖風格呈現主題，並針對四年一次的2/29提供乘車優惠。
乘車優惠campaign提供了一天當中四個時段的優惠碼，依據時段繪製了四種不同的情境。
在每個情境中呈現了平日及2/29的對比，一邊是枯燥煩悶的上班日常、一邊是小小叛逆獲得的快樂時光。
第一次嘗試較為大膽的撞色色調，快速瀏覽訊息時也能清楚看到重點。
風格有點搞怪有點可愛，讓大家上班途中也能會心一笑！
Campaign was seen on：Uber LINE, EDM, Blog
