AUTOSAR (AUTomotive Open System ARchitecture) is a global partnership of leading companies in the automotive and software industry to develop and establish the standardized software framework and open E/E system architecture for intelligent mobility.
Commemorative Logo Design
We embarked on a creative journey to celebrate the 20th anniversary of AUTOSAR, infusing a play of letters and numbers into the logo without compromising its original essence. This transformation ensures the logo's adaptability post-anniversary by seamlessly removing the celebratory element.
Embedded Innovation
The integration of the number 20 with the letter 'O,' now part of the new logotype, stands as a versatile graphic element on its own. The ellipse with arrows, symbolizing partners' ongoing contributions, underwent a meticulous retracing to yield a more cohesive shape that harmoniously integrates with the logo. This refined form effortlessly aligns with the graphic grids of the brand, fostering lively and dynamic compositions for other outputs.
To enhance visual impact, we introduced a new typeface, amplifying the logo's presence.
The color palette received an infusion of gradients, introducing depth and dynamism to the overall design.
For more examples check out the other projects we designed for AUTOSAR
