CRC
Career Resource Center
For over 20 years the CRC has been helping people find the tools to get back into the workforce as a non-profit organization. This ad and logo are a part of a visual makeover to update their presentation materials for the Career Resource Center.
For this half-page ad I was given two pages of copy to work with. Page one was a more focused message for the ad and the second was background material on the services and history of the CRC. There was no direction given regarding the visual presentation so I keyed in on the main message "invest with impact." Using the letter 'r' from the logo I constructed the people shapes and stacked them in rows. My goal was to illustrate the impact that the CRC has on their clients and how donations make that possible. All editing and construction was accomplished with InDesign and Illustrator CS5.
