Client: Police force of the Slovak Republic
Campaign: Predators are closer than you might expect.
Agency: Istropolitana Ogilvy
Year: 2023
2 Place of the month of March 2024 in print category in magazine Stratégie
ASSIGNMENT
Create a visual of the campaign about dangers of child abuse on the Internet
as part of the education of the SR Police Force in schools and on their social networks
during the International Safe Internet Day.
IDEA
Predators are often literally within reach of our children.
It was this message that became the main idea in depicting the digital world of children,
which can be threatened by sexual predators.
In the form of an emotional visual shortcut, we drew attention to the urgency of dialogue with children
about the threats of the Internet.
And at the same time, in the form of a direct line, we referred to the help of police officers.
Prints:
Hdl: Predators are closer than you might expect.
Subhdl: Talk to the children about the dangers of online abuse
or contact the police or workers of crime victims.
www.prevenciakriminality.sk
Online video boy
Online video girl
Creative director: Michal (Mio) Valúšek
Copywriter:Peter Darovec, Roman Hríbik
Art director: Michal (Mio) Valúšek
Account manger: Marek Bačík
Sosial media manager: Zuzana Frtúsová
