Project: Brand Identity Application for UAE Government Initiative

Name: National Programme for Happiness and Positivity

Designed the identity and guideline applications for the National Programme for Happiness and Positivity in the United Arab Emirates by the Ministry of Happiness of the Dubai Government, a unique community-oriented branding direction where the logo and brand elements were meticulously crafted by incorporating recurring elements derived from the interpretations of happiness illustrated by over 2000 children.

Dubai, UAE
2016

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