Healthcare Academy is a Minnesota based company specializing in products designed to meet the learning needs of the staff of long term care organizations. As the lead designer I was given the task of first creating a new logo/identity system for HCA. This proved to be a challenging few rounds of creative, but in the end, both I and HCA were thrilled with the final product. Also they let me have with the business card and create this fun die cut “ribbon” shape which plays of the created identity! Once the logo a