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After a successful five years with food expert Alton Brown acting as Welch's spokesperson, we told their brand team, "Have more fun with your ads! It's juice for GOD SAKE!" Thankfully they listened. The resulting campaign has provided Welch's an evergreen advertising platform that can survive in the digital era - entertaining, informative content that puts their greatest equity front and center.
After a successful five years with food expert Alton Brown acting as Welch's spokesperson, we told their brand team, "Have more fun with your ads! It's juice for GOD SAKE!" Thankfully they listened. The resulting campaign has provided Welch's an evergreen advertising platform that can survive in the digital era - entertaining, informative content that puts their greatest equity front and center.
