This is the logo.and brand identity for Vintage Cup Coffee. This was intended as a casual practice to explore logo design further. 

I utilized a serif font for the typography as it seemed to tie in with the company name. Serif fonts are thought of as old-fashioned,  similarly to vintage items. 

I chose warm brown tones that were similar to the color of coffee. Teal blue is used as a complimentary color.

Upon finishing the logo design, I inserted it into mockups, including to-go coffee cups and signage that would be present outside of a physical coffee shop. 

*This is a fictional coffee shop, and this project was created for study/portfolio.