The genesis of this vehicle's design stemmed from a fresh perspective on the concept of "iconic luxury." When we think about the meaning of luxury, we tend to come up with "rich people". Within this realm, there exist two distinct categories: the ostentatious, who relish flaunting their wealth on platforms like Instagram – let's call them the "pretentious" – and the genuinely affluent individuals, such as Steve Jobs or Mark Zuckerberg, who prefer discretion over ostentation. What I noticed is they don't show off what they have. In other words, "true luxury", means "Humble, Modest luxury". Therefore, I reinterpreted it as "Silent Luxury"
