Fiber has never had a sense of humor, let alone glamour--until now. Metamucil wants you to loosen up about digestive health. With the idea of entertaining, as well as educating, Metamucil brings the popular double entendres of regularity to life with a glossy, pin-up finish. Three brand new characters, Brick Laying Betty, Deuce Dropping Donna, and last but not least--Loaf Pinching Lola are introduced as Metamucil's new spokespeople.
Print ads
Social Media
Facebook and twitter pages are created, combining digestive health facts and promotions with a twist of humor.
OOH
The three characters are positioned at different locations that play on their individual practices.
Art Center Recognition
How on earth did P&G approve a poop joke as a concept you ask? Well... This was a school project that was featured in the Art Center College of Design online magazine, printed catalog, and gallery. It was a lot of fun to create and very exciting to have recognized.
