This project was centered around a business specializing in decorative vinyls, where the primary focus was to elevate the brand through a comprehensive visual identity and digital strategy that had already been established. My role was pivotal in bringing the product to the forefront through a meticulously planned photoshoot, emphasizing the unique qualities and appeal of the decorative vinyls.

Responsibilities and Execution:

Visual Merchandising Photoshoot: 

Undertook a creative photoshoot designed to showcase the decorative vinyls in a visually appealing manner, highlighting the product’s details and uses in various settings.

Background Selection: 

Carefully selected backgrounds that complemented the product, ensuring that the vinyls remained the focal point while enhancing their aesthetic appeal.

Set Construction and Management: 

Led the construction and organization of the photoshoot set, meticulously planning the layout and arrangement to best display the vinyls’ versatility and design.

Photoshop Enhancements: 

Utilized Adobe Photoshop to fine-tune the images post-shoot, accentuating the colors and retouching details to breathe life into the photos, making the product stand out even more.

Web-Ready Imaging: 

Tailored the final images for web use, optimizing them for digital platforms to ensure they were not only visually compelling but also suitable for online viewing. This involved adjusting the format and presentation to align with web standards, enhancing the visual identity’s digital aspect.

Outcome :

The project culminated in a set of vibrant, engaging images that not only highlighted the decorative vinyls’ beauty and utility but also seamlessly integrated into the brand’s digital presence. Through strategic visual merchandising and skilled photo editing, we were able to create a captivating visual narrative that underscored the product's value and appeal, thereby supporting the business’s overall marketing and branding strategy.