In the heart of Al qassim ,Ksa stands Burjia - a culinary gem known for its delectable street food with more than 10 years in this field .
Burjia is quickly made a name for itself with its three branches, each specializing in the region's signature ingredient: camel meat.
Our task was to breathe new life into Burjia's image while retaining its essence and culinary expertise. With a focus on elevating Saudi street food, we crafted a bold and edgy aesthetic that speaks to the modern consumer while honoring traditional flavors and techniques.
In addition to visual updates, we worked to refine their brand strategy, ensuring that every aspect of the rebranding aligns with their long-term goals and values.
The result is a fresh and dynamic identity that not only attracts new customers but also strengthens Burjia's position as a leader in the fast-casual dining scene. With the tagline "Saudi Street Elevated Eat," Burjia is poised to make a lasting impression on diners near and far.
Client: Burjia
Location: KSA
Description: restaurant
Role: Rebranding, Strategy, Identity, Packaging Design, logo
Creative Direction: Abdulrahman W. Hadi
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