It was necessary to develop a logo and corporate identity for a Thai cafe that specialized in PadTai. The style was supposed to be bright and memorable. I also decided to use an Asian cartoon image in the logo, because this style is very popular in Thailand, and it also resonates with people who have been to Asia at least once
Since the design of the room is restrained and monotonous, I decided to insert accent media into the interior that attract attention and arouse appetite. It is the bright orange color that increases the production of endorphins and the desire to eat
Since the sauces were not purchased from third-party manufacturers, but were prepared by the founders of the coffee shop, it was important to design them in a new corporate style. These sauces were also sold to visitors, so it was necessary to make them evoke associations with the brand
