Amani Aromatherapy
Enhancing well-being with nature's essence
The Client
Amani Aromatherapy is an oasis of tranquility, offering a refined collection of natural essential oils and diffusers. Founded in the vibrant heart of the city, Amani champions the ancient art of aromatherapy, dedicated to enhancing well-being through the power of scent.
Their products are a testament to relaxation and wellness, curated for those seeking a serene escape from the daily rush.
Project Scope
Brand Strategy
→ Brand purpose and promise
→ Positioning and differentiation
→ Customer Segment, Acquisition, and Journey
→ Brand purpose and promise
→ Positioning and differentiation
→ Customer Segment, Acquisition, and Journey
Brand Identity
→ Visual: logo, colors, typography
→ Guidelines: Comprehensive style guide
→ Visual: logo, colors, typography
→ Guidelines: Comprehensive style guide
Brand Implementation
→ Business cards
→ Packaging
→ Posters
→ Business cards
→ Packaging
→ Posters
The Problem
In a saturated market of wellness products, Amani Aromatherapy needed to distinguish its offerings with a brand that speaks directly to the serenity-seeking customer. They required a brand identity that could communicate the purity and calmness of their products while facilitating a memorable and engaging customer journey.
The Solution
For Amani Aromatherapy*, we developed a visual identity that exudes calmness and well-being, using a delicate blend of Parisienne and Quicksand fonts complemented by a tranquil palette of purple, white, and grey. The logo, soothing and simple, along with essential oil bottle icons and floral illustrations, encapsulates the brand’s commitment to tranquility.
Our packaging design emphasizes the product's purity with transparent materials, allowing the natural colors of the oils to be part of the design. For the posters, we infused the brand’s key messages, inviting customers to experience scent-sational serenity.
Through thoughtful design and consistent messaging, we've positioned Amani Aromatherapy as a beacon of relaxation in a bustling marketplace, promising customers an escape to peace with every product.
*this is a conceptual project
