WOWHOUSE has developed a brand new culinary concept. The faces of the vibrant and lively «Varvara Fries» are Varvara and Michelin. Varvara is the head chef, biker, and beauty. Michelin is a juice expert, gastronome, and cat. Please welcome them with love!... We have created the concept, positioning, naming, identity, and brand book for the culinary brand
It is up to them to prove that the familiar art of cooking can be exciting and engaging. Moreover, in the hands of our heroes, culinary arts are akin to rock and roll! So, here are Varvara and Michelin.
And most importantly) Michelin... Varvara has a cat. A proud, independent creature with principles. Especially when it comes to food. Perhaps it is his discerning taste in cuisine that earned him the name Michelin. Or maybe it’s the little white spot in the shape of a star... Michelin sincerely believes that he is the boss here. Varvara’s friends wholeheartedly support his status as an expert, gourmet, and aesthete, but sometimes they jokingly call him Mouselen. Well, what can you expect from them? But high feelings and haute cuisine always prevail. After all, this is Culinary Art with Michelin! Not every neighborhood has such a thing. Heck, not even in the neighborhood, perhaps in the whole world
