Sightline, initially a digital marketing agency, recognized its unique strength in crafting compelling design experiences but faced challenges in transitioning from its established business model to a full-fledged design agency. This strategic pivot required not just a change in services but a complete overhaul of its brand identity, market positioning, and operational approach.

Client: Sightline
Industry: Graphic Design, Web Design
Location: Dubai, UAE
Year: 2018

Over a period of four months, a comprehensive strategy was implemented to facilitate Sightline's transition. The approach was multifaceted, addressing both internal processes and external perceptions.

Brand Strategy and Positioning: 

A new brand strategy was crafted, laying the groundwork for Sightline's transformation. 

Extensive research into competitors and market trends was conducted. This insight was crucial in identifying a unique positioning for Sightline, distinguishing it as a "design boutique agency". This roadmap was designed to guide the agency through its transition, ensuring that every step taken was aligned with its goal of becoming a leading design boutique agency.

New value propositions were developed, emphasizing Sightline's strengths in creating immersive design experiences. These propositions were tailored to appeal to a clientele that values bespoke design solutions.

A new slogan and elevator pitch were crafted, concisely conveying Sightline's mission and vision as a design boutique. This messaging was integral in reinforcing the agency's brand identity and values.

Portfolio Content: 

Sightline's portfolio was meticulously curated to highlight its best design work, demonstrating the agency's capability to deliver unique and compelling design experiences.

The agency's website received a comprehensive makeover, with a focus on visual direction and content that reflected its new identity as a design boutique. This revamp was pivotal in showcasing Sightline's design expertise and attracting clients looking for high-quality design services.

CRM and Sales Training: 

A CRM system was set up to streamline client management and improve operational efficiency. Additionally, the team underwent sales training, focusing on selling design services and effectively communicating the value Sightline brings as a design boutique agency.