M O W A
Identity & art direction
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Graphic design by Sofia Larsén
Identity & art direction
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Graphic design by Sofia Larsén
Photo by 365Days
Video editing by Sebastian Kinnunen
MOWA is a talented young artist with a mystical aura and Mona Lisa's smile. It's like she knows
something that we don't, but through her music she's showing us the world through new eyes.
We developed a storytelling around her as a Nordic force of nature. Inspired by alchemy
and occult symbolism, the concept of MOWA was translated into visuals. As her performance
and occult symbolism, the concept of MOWA was translated into visuals. As her performance
is so close and strong, this shows as a sort of disturbance in photos and videos.
Thank you for watching!
