The Founding Day is an ambitious national project that reconnects people to their own story of national origins, inspires their imaginations with the depth and quality of their shared history and culture, and ultimately leaves them with a stronger sense of national purpose and destiny. in pursuit of these lofty goals, our strategy anchors the present three centuries in the past.
Communicating key messaging with classic elegance and sophistication, our campaign conjures a kaleidoscopic prism of iconic cultural images expressing the variety of Saudi culture, united under the shading umbrella of the state, which Imam Muhammed Bin Saud established three centuries ago in 1727 AD.
Art Director: Obeida Abou Leila
Motion Graphic By: Fateh Mohamed
Presentation By: Obeida Abou Leila & Fateh Mohamed
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