TUCURINCA
RE-BRANDING & BRAND IDENTITY DEVELOPMENT YEAR: 2023
ENG/ Tucurinca, a brand with a long history and a lot of experience in the furniture world, has been in charge of offering high quality design along with an identity typical of the Colombian Caribbean. The brand saw the need to rebrand its graphic identity, since the one they had was not designed under the guidelines and vision of Tucurinca as an international company. Understanding the brand, its present and more importantly, its future around the world was the main objective of the new identity; to create a brand that can transcend borders, carrying high the flag of the Colombian Caribbean coast and be "The Original Caribe Brand".
This project was an incredible path, in which together with the creative co-direction of Luis Díaz Alejandro and trips to the beautiful city of Santa Marta, we managed to reach a fantastic, consistent, relevant and impactful brand identity.
CREATIVE DIRECTION: FOLK & LUIS DÍAZ ALEJANDRO
PHOTOGRAPHY: RAFAEL ZÚÑIGA
